​About Ananda Vrinda – Shaping a Sustainable Future

​At Ananda Vrinda, we are committed to driving a cleaner, greener tomorrow through innovative waste management solutions. Our mission is to transform the waste management supply chain by building a fully sustainable and efficient system. We focus on segregating municipal solid waste at the source, rather than waiting until the final stage at the Materials Recovery Facility (MRF). Our customer-centric approach encourages waste generators to actively participate in responsible waste handling. At the same time, we work to ensure a safe and hygienic work environment for waste workers, recognizing their essential role in this ecosystem. Our long-term vision is to achieve zero waste to landfill, significantly reducing the current 65% of waste that ends up in landfills. Our model enhances the effectiveness of recycling and up-cycling, enabling higher material recovery and value extraction. The data we collect offers valuable insights into evolving waste patterns, generation habits, and management trends. These insights support RWAs in stronger compliance and better handling of municipal solid waste (MSW).